Lights! Camera! Action! Whole Foods Market’s Do Something Reel™ Film Festival is a collection of provocative, character-driven films that focus on food, environmental issues and everyday people with a vision of making a world of difference.
We’re screening documentaries you can rent and view right here online every month, all year long.
For more information on Do Something Reel including press releases, high-resolution images and other support materials for media, please click here.
General Festival FAQ
2012 is our third year for this film festival. We see film as a medium with great potential to inspire people to question the way things are. Documentary films in particular can help highlight key issues and encourage people to think more deeply and act for change. Want to learn more?
Read the General Festival FAQ.Filmmaking Grant FAQ
We are looking for well thought out feature film projects in development, in production or post-production that focus on environmental themes. Projects to be considered will address "green" topics — large or small — that relate in a significant way to the environment. Want to learn more?
Read the Filmmaking Grant FAQ.Earth Day 2012: Events Around The World – Huffington Post
If you decide to stay in on Earth Day, check out Whole Foods' Do Something Reel film festival. Beginning April 22, the festival's films can be streamed online for a small fee.
• Read MoreDo Something Reel Film Festival Kicks Off On Earth Day – Palm Beach Post
Whole Food Market kicks off its Do Something Reel Film Festival and celebrates Earth Day Sunday with a live screening of “The Apple Pushers” at Alamo Slaughter. The documentary, narrated by actor and activist Edward Norton, tells the story of five immigrant push-cart entrepreneurs who sell fresh fruits and vegetables in New York City’s underserved urban neighborhoods.
• Read MoreEdward Norton's ‘Apple Pushers’ picked for green film festival on Earth Day – Examiner
Officials from Whole Foods Market announced on Thursday, April 19th that America’s healthiest grocery store has partnered with NowLive for a Green Movie Festival that kicks off with The Apple Pushers, narrated by environmental activist Edward Norton.
• Read More